Principles

In the great philosopher Aristotle’s words, “Excellence is not an act but a habit.” Abdulla Salem’s life is nothing short of these eternal words. From his early childhood until today, he has grown from strength to strength and managed his accolades of fame and success with great élan. His rock-solid integrity and accountability as an individual is manifested in the manner in which he has successfully managed his demanding life as an international footballer, a warm and loving family member and a compassionate entrepreneur. His passion for the beautiful game of football has touched the hearts the entire nation – young and old alike. It would be worthy to mention that all this has come to fruition only through self-discipline and unrelenting focus. He gave his 100 percent in achieving his goals and outshining his peers in the ‘beautiful game.’ As a gifted footballer, Abdulla has endured the challenges of a competitive football Industry in an international level. After years of successful innings on the field, his unyielding spirit has led him to explore the world of enterprise with one clear objective; to share with the world the blessing bestowed upon him by the Almighty in the best possible manner.


“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.”

– Aristotle


As a man of action, he believes that only wishing for things to happen does not help anyone. To bring about change, one has to undergo constant change to experience the goodness of abundance and prosperity that the world has to offer. He has encouraged many through his mastery in the football field and with equal gusto he shares his taste of the good things in life with the rest of the world by leaving as an example of an exemplary sportsman and a visionary leader.